| 효과적 청능재활 서비스를 위한 보청기 상담과 마케팅 사례 고찰 |
| 구성민1, 차오상2, 임덕환3 |
1한림대학교 일반대학원 청각학과
2지멘스(주)
3한림대학교 청각학과, 청각언어연구소 |
| Case Study on Hearing Aid Counseling and Marketing for Effective Audiologic Services |
| Sungmin Koo1, Ohsang Cha2, Dukhwan Lim3 |
1Graduate School, Hallym University, Chuncheon, Korea
2Siemens Ltd. Seoul, Korea
3Division of Speech Pathology & Audiology, Audiology & Speech Pathology Research Institute, Hallym University, Chuncheon, Korea |
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Received: April 22, 2010; Revised: May 31, 2010 Accepted: June 7, 2010. Published online: June 30, 2010. |
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| ABSTRACT |
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The purpose of this study was to discuss effective skills in audiologic counseling and marketing with hearing-impaired adults in
hearing aid rehabilitation. These two approaches have common goals of letting local customers understand the quality of hearing aid
services and disseminating them to prospective customers. Hearing aid services often required effective approaches to satisfy the
various needs of customers in regard to their social, motivational, and emotional states. Therefore, proactive listening and empathy
were emphasized in this study to develop effective counseling and marketing approaches. Personality types were classified into four
categories: Driving, Expressive, Amiable, and Analytical (Wilson Learning Corporation, 1978). Favorable outcomes were obtained
for these approaches and customized strategies could be good supplements for evidence based practices in hearing aid services. |
| Key Words:
Audiologic service·Counseling·Hearing aid·Marketing·Social styles. |
| 중심단어:
마케팅· 보청기· 사회적 성향· 상담· 청각서비스. |
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