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Audiol > Volume 6(1); 2010 > Article
Audiology 2010;6(1): 86-92.
Published online: June 30, 2010.
doi: http://doi.org/10.21848/audiol.2010.6.1.86
효과적 청능재활 서비스를 위한 보청기 상담과 마케팅 사례 고찰
구성민1, 차오상2, 임덕환3
1한림대학교 일반대학원 청각학과
3한림대학교 청각학과, 청각언어연구소
Case Study on Hearing Aid Counseling and Marketing for Effective Audiologic Services
Sungmin Koo1, Ohsang Cha2, Dukhwan Lim3
1Graduate School, Hallym University, Chuncheon, Korea
2Siemens Ltd. Seoul, Korea
3Division of Speech Pathology & Audiology, Audiology & Speech Pathology Research Institute, Hallym University, Chuncheon, Korea
Correspondence  Sungmin Koo ,Tel: (033) 248-2226, Fax: (033) 256-3420, Email: beautystar9@hallym.ac.kr
Received: April 22, 2010; Revised: May 31, 2010   Accepted: June 7, 2010.  Published online: June 30, 2010.
The purpose of this study was to discuss effective skills in audiologic counseling and marketing with hearing-impaired adults in hearing aid rehabilitation. These two approaches have common goals of letting local customers understand the quality of hearing aid services and disseminating them to prospective customers. Hearing aid services often required effective approaches to satisfy the various needs of customers in regard to their social, motivational, and emotional states. Therefore, proactive listening and empathy were emphasized in this study to develop effective counseling and marketing approaches. Personality types were classified into four categories: Driving, Expressive, Amiable, and Analytical (Wilson Learning Corporation, 1978). Favorable outcomes were obtained for these approaches and customized strategies could be good supplements for evidence based practices in hearing aid services.
Key Words: Audiologic service·Counseling·Hearing aid·Marketing·Social styles.
중심단어: 마케팅· 보청기· 사회적 성향· 상담· 청각서비스.
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